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A one-hour look behind the scenes of Communication
12 janvier @ 17 h 30 min - 20 h 30 min
A one-hour look behind the scenes of Communication / Marketing and Advertising.
Why it is simple and why others make it complex.
Communication, Advertising, Public Relations is a 500 billion euros business and yet most of us are ignorant of the fact. This sole sector represent 3 times the European budget and employs millions of people around the world.
What we know of it is what « Marketing gurus” tell us – in a cacophony of advices on how to become the best on Facebook, Linkedin, Twitter, Snapchat, Flickr, Vimeo, Youtube…
But trends are ephemeral – and what remains is the need to understand clearly why we do communicate. By understanding the basic mechanisms that make communication a necessity, anyone can start working with the right providers – whether our goal it is to bring our organisation to the eyes and minds of everyone in Brussels or launch an advertising campaign in 28 countries.
These are the mechanics that make the machine that we will dig into during this one-hour look behind the scenes of Communication / Marketing and Advertising.
Charlélie Jourdan works daily as the Creative Director of Old-Continent – a boutique agency specialising in Visual Communication which employs 8 people and more than 20 freelance in Brussels and Madrid. He has worked with about 60 clients and 200 projects over the past 5 years, ranging from European Institutions to blue-chip companies. His speciality is Strategy of Communication – the why we do things in the first place. He is also a lecturer in various communication schools as well as a regular trainer for the EU institutions.