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From Lean Startup to Lean Content Marketing
23 juin 2016 @ 18 h 30 min - 20 h 30 min
How to Work with Lean in your Marketing Team
Digital marketing is tough for SMEs: between posting on social networks and creating online content, they often struggle to keep up with the pace.
During this short session, you will learn:
- how to optimize your content marketing strategy
- how to make your marketing team work with lean startup
- how to organize your daily tasks quickly
- how to create and publish content more efficiently.
Who is it for?
This is for you if:
- you want to communicate faster and better
- you struggle to organize a regular and coherent online communication
- you wish to establish a communication system all your employees can apply
- you need to build an online communication strategy.
Marie Laenen is a lean content marketer working with companies on their content marketing strategy and digital communication. She now runs Lean Avenue, a project aiming to help startups stay lean in their content production. She has had the opportunity to work with great minds and leaders, launching Startup Generation, a column dedicated to young entrepreneurs, and being deeply involved in NGOs Startup Digest and Startup Weekend.