While waiting for the end of the work in their new offices, the women's wear company LolaLiza decided to install their back office at SQ for 4 months. Joachim Rubin, CEO of Lolaliza tells us...
Our first value is agility, we found a partner who looks like us
Our particularity at LolaLiza is to constantly and very quickly produce new collections to anticipate the needs of our customers. From one week to the next, the shelves in our shops are not the same.
In terms of agility, SQ is in the same league: we have been able to choose the number of shifts, have flexible meeting rooms, and rotate our staff during their homeworking days.
SQ has the reputation of being the most dynamic and up to date coworking
It was the image of Silversquare that made us decide to put our computers here. In the look and in the spirit, these spaces match us!
We're in the fashion business, so we're obviously more sensitive to the design of the space. We chose SQ Central. The mix of materials, colours and styles speaks to us, the decoration and the environment are very trendy.
The atmosphere is young, and it fits our identity...
We are right in the centre and the proximity of the station is an invitation to take the train, a real answer to mobility problems.
An office ad interim
Part of our team has already moved to our new premises at Place Saint Catherine in Brussels, while our back office is temporarily located at SQ.
As the staff is spread over two addresses and Lolaliza is a company with a family atmosphere, we felt that our teams needed to stay together. This was possible at SQ. We have kept our "LolaLiza bubble" but we interact with the other coworkers.
I hear my employees say "I'm going to a yoga class", "I'm going to an afterwork". I hope they don't think it's... too good and that they won't ask too much of me when we're in our own offices! 😂
It's a luxury to be able to modulate the number of people in the workplace
We need a big space where we can store samples of all our products. Of course, Silversquare can't offer us that... we'll move to our new offices when they're ready.
This move to Silversquare is interesting for me. Medium and large companies now accept that their employees can homework, work on the move: quality of life and productivity are boosted. It's a real luxury to be able to vary the number of people in the workplace.
The business environment is changing, as are the expectations of employees, and no one knows what the future will bring. I find that the agility of a coworking space brings security.
- Belgian women's ready-to-wear company,
- Present online in 16 countries, and physically in 3 countries (FR BE LU)
- 400 employees, including 100 at the head office (excluding shops)
- About 100 M° turnover
Article written by Muriel Van Severen