SQ Talk
Wednesday 09 November 2022, 17:30
@ Silversquare Bailli
SQ Talk x B19 with Michèle Didden and Colette Sirre: Running family businesses.

SQ Talk x B19 with Michèle Didden and Colette Sirre: Running family businesses.

The journey of 2 women entrepreneurs running century-old family businesses. Conference led by Caroline Fontenoy, organised in partnership with B19.

Michèle Didden.
She joined the Didden family business in the mid-1980s (4th generation) and had been co-managing it since 1996. Since 2006, Michèle Didden has been the sole manager and shareholder of the company, which manufactures and exports a wide range of sauces and confits. Trained as an optometrist optician, she is the mother of 2 grown children. For this woman passionate about decoration and cooking, nothing is more precious than the moments spent with the (extended) family.

It was in 1925 that Jean-François Didden undertook to make mustard according to his ancestral recipe which appealed so much to the intimate guests of the family. He then founded Maison Didden and went door to door on horseback with his two sons, François and Théodore, to share this passion for flavours.

Colette Sirre.
Sirre is probably the biggest artisanal bakery in Brussels. It employs about thirty workers who work in a workshop that runs almost 24 hours a day! Sirre is first and foremost a family story, started in 1935 and continued today by Colette Sirre, granddaughter of the founder. The brand brings back childhood tastes through a wide range, made up of quality raw materials. Let's mention the sugar or cherry tart, the macaron rice tart, the old-fashioned baguette, the butter couque, the cracker and various homemade ice creams.

SQ Talks

A Silversquare exclusive concept. No bullshit. Only real stories shared by real people.
Doors open at 6:00 PM. SQ Talk starts at 6:30 PM.
Language : French.
Stay with us after the talk and meet the speaker : Food, drinks & networking.

Enjoy a day at Silversquare
If you wish, you are welcome to work from our coworking space Silversquare Bailli on that day. Visit our website silversquare.eu and book your seat.

By registering for this event, participants agree to waive their image rights and unreservedly accept the publication of their photos on Silversquare media.

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